221: Squirrel! Communicating to Today’s Short Attention Span Audience

28 Oct 2019
Fiesta 6
Effective Communication

The goal of any communication is no longer simply to inform. In today’s short attention span world, information is the enemy. Facts and information simply no longer have value because they are no longer scarce. To be able to persuade, we need to do more than just show and tell. We need to connect, make it relevant, make it stick and take action. Communication must become a more strategic function.

  • Join this session to:
  • · Discover a toolbox of neuroscience based communication strategies to better connect with your audience
  • · Learn why strategic communication is the differentiator of leadership
  • · Apply simple communication techniques to enhance your value to an organization
Patricia Scott, Lecturer - Wharton, UPENN